Privacy Policy

Welcome to UPGRADE’s Privacy Notice. Here, we explain the types of personal data we collect, how we use it, and your rights as a data subject. This Privacy Notice applies to:

• Customers or potential customers
• Visitors to our website
• Representatives or contacts of our corporate customers or business partners

UPGRADE (“we,” “us,” or “UPGRADE”) is the data controller for the data described in this Privacy Notice. Please also note that the UPGRADE website may contain links to other websites.

Our Privacy Notice applies only to our website, so if you click a link to another site, please review their privacy notice separately.

1. Types of Information We Collect

When you use our website, we may collect:

• Personal Information: Your name, contact details (e.g., email, phone number), payment information (e.g., credit card number, billing address), and details of transactions (e.g., product purchases and purchase dates).

• Device and Usage Data: Information about your device, IP address, browser type, and operating system.

If you represent a corporate customer or business partner, we may collect:

• Corporate Contact Details: Your name, position, contact details, and information about your role.

We may also collect additional identifying information (e.g., an ID copy or number) if required by law or to prevent fraud.

2. Purpose of Data Collection

We collect data to:

• Provide and improve our services, process transactions, and communicate with you
• Personalise your experience, including recommending products and tailoring search results
• Conduct surveys and research to enhance customer satisfaction
• Fulfill legal obligations and conduct fraud prevention activities

We collect and process your data to fulfil our contract and provide you with our services. We rely on our legitimate interest in marketing and customer surveys to promote and develop our business.

If you subscribe to our newsletter, we rely on your consent, which you may withdraw at any time.

3. Usage of Your Data

We use your personal information to provide and improve our services, including customer support, marketing, and website enhancements. Here’s how:

Service Provision and Order Fulfillment

• We use your information to deliver services, complete orders, and ensure secure payment processing.
• We share payment details with our payment service provider.
• We use order details with logistics partners for product delivery.

Marketing and Customer Engagement

• With your consent, we use contact details (e.g., name, email, phone) to send newsletters, promotions, and other marketing communications.
• We may also collect details about participation in campaigns or competitions, which we use to manage and communicate about these events.

Website Improvement and User Experience

• We analyse browsing data to enhance website functionality and tailor services to user preferences.
• Cookies may be used to understand website usage; users can manage these via our Cookie Policy.

Fraud Prevention and Security

• We may collect additional verification details (such as ID copies) to prevent fraud and collaborate with payment providers to use fraud detection tools.
• Such security steps ensure transaction legitimacy and safeguard against identity theft.

Corporate Partnerships

• We collect professional contact and relevant contractual information for business representatives or entrepreneurs. If required, we use this information to manage business relationships and meet legal obligations, such as tax reporting.

Legal and Contractual Compliance

• We process personal data as necessary to meet legal requirements, fulfil contracts, and ensure compliance with applicable laws.

4. Usage of Cookies

We use cookies to enhance your experience on our website. Cookies are small files stored on your device when you visit our site. They allow us to remember your preferences, improve performance, and deliver tailored advertising.

We use the following types of cookies:

• Strictly Necessary Cookies: Essential for website functionality and cannot be disabled.
• Functional Cookies: Allow us to remember your preferences (such as your login, language, or region) and provide personalised features.
• Performance Cookies: Help us understand website usage, including the most visited pages, to improve performance.
• Targeting Cookies: Let us show you relevant advertising based on your browsing history.

You may accept or decline cookies via your browser settings. Declining cookies may affect website functionality.

5. Marketing and Communication Activities

With your consent, we may use your data to send marketing communications about products, services, and promotions. You can unsubscribe anytime by clicking the “unsubscribe” link in any email or contacting us. We may also use your data to create targeted ads on other sites.

For campaigns and competitions, we may collect contact information to contact you regarding your participation. For example, we may request a shipping address if you win a prize.

6. Data Protection Measures

We take the security of your personal data very seriously. To protect your data, we use:

• Secure data centres with physical access controls.
• Encryption for data transmission and storage.
• Access controls to restrict data access to necessary personnel.
• Regular reviews to ensure up-to-date security measures.

7. Data Sharing and Disclosure

We only share data when necessary to provide services or fulfil legal requirements, including:

• Logistics and Payment Providers: To process payments and deliver products.
• IT Service Providers: To support and maintain our website.
• Marketing Partners: To send you relevant communications.

We may disclose data to third parties if:

• Required by law (e.g., responding to government requests).
• Necessary to protect our rights or safety, or that of our customers or others.
• Involved in a business transaction (e.g., merger, acquisition or sale of all or part of our business).

You can always opt out of receiving marketing communications from us by clicking on the "unsubscribe" link at the bottom of any email we send you.

You can also contact us at info@upgrade.me to request that we delete your data.

8. Your Privacy Rights

You have rights regarding your personal information, including:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request corrections to inaccurate or incomplete data.
• Deletion: Request data deletion in certain circumstances.
• Restriction: Request processing limitations in certain cases.
• Objection: Object to processing your data in specific situations.
• Withdrawal: Withdraw your consent for data processing if previously provided.
• Portability: Request data transfer to another service provider.

To exercise these rights, contact us using the information provided at the end of this notice.

9. Privacy Policy Updates

We may update this Privacy Notice periodically. Changes will be effective upon posting on our website, and we encourage you to review this notice regularly for updates.

10. Contact Information

If you have questions or wish to exercise your data rights, please contact us at:
Email: info@upgrade.me
Phone: 19759